Quantitative Market Research

Statistically valid and representative data on relevant target groups (customers, consumers, staff etc.) are essential for planning and implementing marketing activities or changes within your organisation

ANALYSIS- & BENCHMARK-TOOLS

	BE.LOVED® Measuring and shaping customer loyalty
	BE.TESTED® Advanced mystery shopping
	FOUR.CONTROL® Quality controlling in the customer life cycle's four phases
	BRAND.ENGINE® The engine for brand strength
	BRAND.MAP© Successfully positioning and controlling brands
	PRODUCT.DISTILLER® Product development based on conjoint analysis
	PRICE.TUNER® Profitability based on correct pricing
	PRINTCOCKPIT® Testing and optimizing promotional brochures
	Synopsis of our analysis- and benchmark-tools

APPLICATIONS

	Market Segmentation and Target Group Analyses
	Customer Surveys
	Customer Relationship Management
	Advertising Effectiveness
	Employer Image
	Corporate Culture

REFERENCES

We are happy to submit you a list of references in the area of quantitative market research ( e-mail).

METHODOLOGY

In the following, please find a compendium of the methods we frequently use. Within the scope of our clients' objectives, we also develop more approaches, as well as the specific details of the surveys and statistical techniques, guided by the principles of cost-effectiveness.

In-depth advice on methodological approaches for our clients is part of the basic service we provide with every research project.