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Online Market Research
The techniques of online market research have become a proven method in the spectrum of methods concerning market and organisational research. In many cases, these techniques offer temporal and economic advantages compared with "traditional" approaches. For some questions regarding content, they have even become the decisive methods. YouGov has many years of experience and highly qualified staff for the employment of online methods. For us, the same strict quality standards as in the area of 'offline' research apply. Since 2001, we have been realizing the seminar "Grundlagen der Online-Marktforschung" ("basics of online market research") for BVM (Berufsverband der deutschen Marktforscher), and we are also active members in the various committees of DGOF (Deutsche Gesellschaft der Online-Forschung) and NEON (Network Online Research). Our analysis- and benchmark-tools combine the benefits of benchmarking, reliability and economic efficiency from the experience of numerous employments. They are adjusted to your individual requirements within the scope of the projects:
ANALYSIS- & BENCHMARK-TOOLS
REFERENCES
We are happy to submit you a list of references in the area of quantitative market research (
e-mail).
METHODOLOGY
Below, please find a compendium of the methods we frequently employ in online market research:
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