|
INTEGRATED RESEARCH IN GLOBAL MARKETS
With the globalisation of world markets advancing, market research constantly faces new challenges, and there is an increasing demand for international research projects. Managing those projects, various region-specific market features as well as linguistic and cultural differences have to be taken into account. YouGov - What the world thinks
Since September 2007 YouGov has been a member of the international YouGov Group with 15 offices in 11 countries - and growing. Our members are highly qualified market research, organisational research and polling institutes whose range of services includes providing high-quality online panels with a total number of 1.7 million panel members:
INTERNATIONAL MARKET AND ORGANISATIONAL RESEARCH
We consider internet-based surveys as the future of our services, because they permit us to provide you with the results almost instantly - enabling you to make quick and valid decisions. Current tools:
|
YouGov BrandIndex - the index by which all brands are measured daily
|
|
|
YouGov OmnibusDaily - from question to answer in 48 hours
|
|
|
YouGov PeopleIndex - the employee engagement benchmark
|
|
|
YouGov TrustTracker - the daily measurement of confidence in the financial world |
Additionally, YouGov is your experienced partner for conducting international qualitative and quantitative consumer surveys (purchase interest, motivation, purchase behaviour, consumer habits, product use and product perception), cross-country customer satisfaction surveys with special focus on intercultural differences, determining relevant factors of consumer behaviour, international studies on brand and product image, competitive analyses, product development and employee surveys.
To sum up: We inform you about market potentials, relevant customer and consumer behaviour as well as customer requirements from an international point of view, and will provide you with well-researched recommendations for implementation in the scope of comprehensive, intercultural marketing strategies.
|
|
