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ANALYSIS- & BENCHMARK-TOOLS
Apart from our customized project-oriented research and consulting services, our range of activities also includes a set of professional tools for analysis, which link the experience of numerous applications to the advantages of comparability (benchmarks), reliability and economics.
Customer relationship management | CRM
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BeLoved® Evaluating and shaping customer loyalty
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BeTested Advanced mystery shopping
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POS Comprehender Understanding customer behaviour, increasing sales volumes
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CallCheck The integrative quality check for call centres
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FourControl Quality controlling in the customer life cycle's four phases
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QualityCustomizer Customer-oriented quality management |
Emotional benefits
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YouGov BrandIndex The daily brand monitor
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BrandEngine® The engine for brand strength
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BrandMap Successfully positioning and controlling brands
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BrandTuner understanding motives, positioning brands |
Functional benefits
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ConceptRacer The reliable rapid test for your product concepts
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ProductBuilder Customer-oriented product development
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ProductDistiller Product development based on conjoint analysis
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PriceTuner® Profitability based on adequate pricing
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MarketSonar The echo-sounder for your market potentials |
Communication
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AdProfiler Developing the advertising profile, optimising the advertising impact
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AdRacer Turbo-testing the advertising impact
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PrintCockpit® Testing and optimising promotional brochures
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SiteCockpit The webite test from the user's perspective
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UsabilityWizard The qualitative usability test |
Customer behaviour
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AimToGain Integrative market segmentation
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BioticWalk® Psychological site inspection |
Organisation
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Top level
Services