The media markets are booming. New media and information technologies are changing our economics and everyday life. The media industry stands at the centre of the pulsating information and communication businesses. The traditional printing industry too has changed increasingly to become a universal media service provider.

Today's motto is multimedia, cross media and xmedia. At the same time, there is tough competition for users and advertising media amongst a great variety of old and new media offers and different offline and online media and communication products. For companies in the areas of print, television, radio, the Internet, and multimedia it is therefore vital to know exactly what the behaviour and the needs of media users and customers are, as well as those of advertising partners, and to analyse these developments at an early stage.

	Basic studies on media use behaviour
	Satisfaction and cancellation analysis
	Usage analysis for print, television, the Internet, multimedia
	Research of the reception behaviour of users of new media
	Motivation research and needs analysis
	Television, magazine, and advertising effectiveness research
	Development of target group specific media
	User/customer-specific orientation of business processes and organisational structures
	Calculation of customer lifetime value and target group specific orientation of customer loyalty strategies

	customer satisfaction studies
	market potential analysis
	market segmentation and target groups analysis
	product development and product concept testing
	quantitative surveys
	in-depth interviews
	BIOTIC.VIEW - biotic interviews
	group discussions
	online focus groups
	benchmarking
	customer-focussed business process analysis
	online interviews
	website improvement
	usability tests
	SITECOCKPIT The webite test from the user´s perspective

	Sound answers to questions about the scale and genuinely relevant satisfaction parameters of media users
	Sound tips for the acceptance of existing or new products and services
	Support for optimising your image positioning
	Advice for optimising customer communication and formulating the corresponding marketing strategies
	Supporting decision-making in building and optimising customer relationship management
	Customer orientated or customer value orientated optimised business processes