The traffic and transportation system, as well as the travel and tourism market play a central role in the challenges of our mobile society. The market itself is subject to a high level of dynamism, which shows in the competition of types of transport, the continued development of individual and collective transport systems or in the constant set of new demands that have arisen on issues of transport and the environment. Customers and the general public alike expect intelligent, service orientated and user-friendly solutions that live up to their individual mobility expectations. Companies who wish to be successful in this dynamic sector need solid information about individual desires and viewpoints of their customers and also about collective behaviour patterns and trends within the population as a whole. Only given a very good knowledge of changing demands and needs is it possible to make pioneering decisions for the future. When establishing the necessary analysis and planning data, YouGov can support you as an experienced and competent market research and consulting company. We support you in service provision, management or administration on all marketing-relevant issues in the transport, traffic and travel/tourism sectors.
QUESTIONS AND PROJECTS
We conduct research and consulting projects for you and support you with our know-how, e.g.:
|
Conducting customer satisfaction studies
|
|
|
Analysis of user behaviour: participation in transport system, traffic behaviour, mobility trends, information behaviour
|
|
|
Creation of customer typologies
|
|
|
Market segmentation and target groups analysis
|
|
|
Analysis of demand for service and acceptance of it
|
|
|
Advertising effectiveness research
|
|
|
Benchmarking in competitive arena
|
|
|
Formulation and consequent development of communication strategies
|
|
|
Product development and product concept testing (service innovations, traffic control systems, etc.) |
METHODS
Depending on the questions qualitative as well as quantitative research methods can be used like:
RESULTS
Depending on the question you receive the following results, e.g.:
|
|
Statistically based statements on the extent and optimisation potential of your customers'- and/or users' satisfaction levels
|
|
|
Psychological crunch factors for higher customer loyalty, establishing important service components
|
|
|
Explanatory models of the behaviour and experiences of road users and passengers that are relevant in practice
|
|
|
Possibilities of influencing road users and passengers in general
|
|
|
Support for optimising your image positioning
|
|
|
Advice for conceptualising and presenting marketing strategies |
In brief: We will show you possibilities and chances for development through which you will positively differentiate yourself from competitors and increase customer satisfaction and customer loyalty further.
(German)
Overview YouGov studies in the traffic sector
REFERENCES (Extract)
Bundesanstalt für Straßenwesen (BAST), Deutsche Bahn, ERTICO (European Road Transport Telematics Implementation Coordination Organisation), Rheinbahn Düsseldorf, Sicher Direct
General references of YouGov
|
|
CONTACT
Dr. Oliver Gaedeke
Member of Management Board
+49 (0)221 42061-0
|
Top level
Sectors