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Market & organizational research are directed to obtaining information that facilitates the better integration of supply and demand and of market, organization, processes and staff. Behind every form of research stands an information requirement, and behind every information requirement a problem. In order to choose the appropriate methodological tools and techniques, the problem as well as the information requirement have to be precisely outlined.
YouGov is your experienced and competent partner in scientifically substantiated market & organizational research. We coordinate the information requirement with our clients and advise on the possibilities and respective limits of employing different methods of research. Above all, we provide our customers with target-oriented consulting on the realization of the results. In many cases, you're already close to the appropriate method if you can explicitly define you information requirement and intention of use. The following questions can hereby prove helpful:
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What is the exact problem, resp. the requirement/question?
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What kind of information is needed to solve the problem?
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What is the informational value?
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How much time is needed for its acquisition?
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What is to be done with the information at hand? |
The substantiated choice of methods of market & organizational research requires in-depth knowledge of the basic rules, a conspectus of the instruments available, creatively developing new instruments and a great deal of hands-on experience. Eventually, the choice of methods is nothing but the systematic and intelligent integration of the desiderata of and approaches to research.
YouGov covers the complete range of qualitative and quantitative methods of research. For us, different methodological options do not represent a contradiction, but can complement each other: depending on the question resp. the information requirement, one or the other method can be used but in many cases, a combination of both is employed.
Furthermore, online research gained increasing importance in comparison with classic offline methods. Our central concern remains to provide our clients with the kind of information they need for their decisions and designs this eventually determines our consulting on and choice of methods.
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CONTACT
Quantitative Research
Dr. Oliver Gaedeke
Member of Management Board
Qualitative Research
Werner Grimmer
Prokurist
Online Research
Holger Geissler
Member of Management Board
Telephone
+49 221 42061-0
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Top level
Methods