Among today's most important marketing tasks are the acquisition and long-term retention of the users of internet services. Online feedback systems are effective tools for increasing the interactivity and attractiveness of your company's website. The online questionnaire is based on an empirically generated customer typology. The questionnaire contains those questions that have proved particularly selective in the development of the customer segments. Following the interview, a corresponding customer type is automatically calculated and the user gets a feedback text. In this way, online feedback systems entertain the user and generate precise market research results at the same time. BENEFITS OF ONLINE FEEDBACK SYSTEMS Generating traffic on your company's website (via a PR campaign, if appropriate). Increasing the "fun factor" without becoming too disparate from the website's general content - the online services stay coherent. Personalising the internet appearance: following the interview, different customer types can be adverted to corresponding following pages (e.g. price-conscious users can go to a page with special conditions and discounts). Information on the website users' psychological profiles are a useful 'by-product'. PROCEDURE If required: qualitative development of psychological market segments or customer typologies (e.g. via in-depth interviews or group discussions). Statistic substantiation of the different types and identification of particularly selective items via a quantitative survey (online or offline). Realisation as an online questionnaire. Following the interview, the data input is gathered in an online database. A psychological report on their "type" is calculated and presented to the interviewees interactively. The participants are referred to different following pages according to the corresponding customer type. Our client can obtain intermediary results (e.g. distribution of types among the website visitors)online. CONTACT Holger Geissler Member of Management Board +49 221 42061-0