Websites and online-tools can only fully develop their business potential if they can effectively fulfil their user's significant requirements. USABILITY.WIZARD is our approved qualitative analysis-tool for a user-oriented design of your website and your online products. IN-DEPTH CAUSE ANALYSIS WITH USABILITY.WIZARD
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Our usability test does not stop with the description of surfing courses, but it explains on the basis of psychological theories where and particularly why there are problems with the usability of your website
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We don't stop at troubleshooting, but we show you specific possibilities to overcome usability-problems |
CONTINUOUS OPTIMIZATION WITH USABILITY.WIZARD
Usability tests are expedient in different phases of product development:
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Usability-Engineering: the optimization of website-prototypes and test versions (click dummies) guarantees usability right from the start
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Usability Optimizing: the different methods of optimization (e.g. facelift, integration of new functions into existing sites) should be tested in a target-oriented controlling from the user's perspective
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Usability Benchmarking: reviewing the usability within the competition shows the areas with need for action |
USABILITY.WIZARD THE STEPS TO YOUR USER-FRIENDLY WEBSITE
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Upstream target-analysis from the provider's perspective: The target-analysis is helping to choose the fields of action to be tested ( e.g.: Does the emphasis lie on merely obtaining information, or are e-sales-processes relevant, too?)
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Integrative reflection of the goals attained from the user's perspective: USABILITY.WIZARD is not restricted to executing surfing tasks, but integrates the whole context of use (e.g. earlier experiences, general surfing stiles, specific skills of the user)
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Interviews in the specific using-situation at the PC (BIOTIC.VIEW): Survey of verbal and nonverbal reactions in scenario-based tasks. Observation of the test via one-way mirror, parallel monitor and audio-transfer in our usability-lab
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Evaluation by means of video- and clickstream-recording: We are not limited to written interview logs. We can also offer you detailed methods like eye-tracking, if this is of beneficial use for your specific goals
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On request, we support this qualitative analysis with our tool SITECOCKPIT (multi-method approach) |
Benefit from USABILITY.WIZARD's detailed analysis of the strengths and weaknesses of usability. Let the usability of your website be checked by the "real" experts: your customers!
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CONTACT
Holger Geissler
Member of Mangement Board
+49 221 42061-0
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