ANALYSIS- & BENCHMARK-TOOLS

Apart from our customized project-oriented research and consulting services, our range of activities also includes a set of professional tools for analysis, which link the experience of numerous applications to the advantages of comparability (benchmarks), reliability and economics.


Customer relationship management | CRM

	BeLoved® Evaluating and shaping customer loyalty
	BeTested Advanced mystery shopping
	POS Comprehender Understanding customer behaviour, increasing sales volumes
	CallCheck The integrative quality check for call centres
	FourControl Quality controlling in the customer life cycle's four phases
	QualityCustomizer Customer-oriented quality management

Emotional benefits

	YouGov BrandIndex The daily brand monitor
	BrandEngine® The engine for brand strength
	BrandMap Successfully positioning and controlling brands
	BrandTuner understanding motives, positioning brands

Functional benefits

	ConceptRacer The reliable rapid test for your product concepts
	ProductBuilder Customer-oriented product development
	ProductDistiller Product development based on conjoint analysis
	PriceTuner® Profitability based on adequate pricing
	MarketSonar The echo-sounder for your market potentials

Communication

	AdProfiler Developing the advertising profile, optimising the advertising impact
	AdRacer Turbo-testing the advertising impact
	PrintCockpit® Testing and optimising promotional brochures
	SiteCockpit The webite test from the user's perspective
	UsabilityWizard The qualitative usability test

Customer behaviour

	AimToGain Integrative market segmentation
	BioticWalk® Psychological site inspection

Organisation

	YouGov PeopleIndex The employee commitment benchmark
	EmployeeSurvey
	AssessmentCenter Systematically selecting and developing executive staff