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Mystery shopping and mystery consulting are ideal methods for analysing and controlling the standards of service and consulting in service and trade industries. Our tests provide you with objective information about your employees' skills and behaviour in real consulting, purchasing and after-sales situations. On this basis, quality-enhancement measures can be initiated and your quality standards can be improved. OUR TOOLS FOR ANALYSIS
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BeTested®
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Advanced Mystery Shopping
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CallCheck Integrated quality check of call-centre services |
ADVANTAGES OF MYSTERY RESEARCH
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detailed results concerning the quality level and the compliance to your company's service and consulting standards
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depiction of vivid and realistic purchasing and consulting situations
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the success of quality strategies can immediately be controlled
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potentials for improvement become visible |
POSSIBLE OBJECTIVES
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quality control, from simple services up to complex consulting situations
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optimal supplement for customer satisfaction surveys and product innovations
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testing of consulting and services also via personal contact (mystery testing), telephone (mystery calling) or e-mail (Mystery Mailing) |
PROCEDURE
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development of a realistic everyday purchase test-scenario and survey-layout in close coordination with our client
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recruitment and training of the test customers; selection by optimal fit regarding the scenario
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development of an evaluation form for factually recording all observations and subjective experiences
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evaluation (regarding both contents and statistics) of the results; deduction and development of suggestions for implementation, consulting on implementation
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Benchmarking within or across lines of business |
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CONTACT
Christian Truebenbach Head of Business Unit Financial Services +49 (0)221 42061-484
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