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Top level -> Methods -> Quantitative Market Research -> Mystery Research
Mystery Research



Setting and Controlling Quality Standards


Mystery shopping and mystery consulting are ideal methods for analysing and controlling the standards of service and consulting in service and trade industries. Our tests provide you with objective information about your employees' skills and behaviour in real consulting, purchasing and after-sales situations. On this basis, quality-enhancement measures can be initiated and your quality standards can be improved.

OUR TOOLS FOR ANALYSIS
BeTested®
Advanced Mystery Shopping
CallCheck Integrated quality check of call-centre services

ADVANTAGES OF MYSTERY RESEARCH
detailed results concerning the quality level and the compliance to your company's service and consulting standards
depiction of vivid and realistic purchasing and consulting situations
the success of quality strategies can immediately be controlled
potentials for improvement become visible

POSSIBLE OBJECTIVES
quality control, from simple services up to complex consulting situations
optimal supplement for customer satisfaction surveys and product innovations
testing of consulting and services also via personal contact (mystery testing), telephone (mystery calling) or e-mail (Mystery Mailing)

PROCEDURE
development of a realistic everyday purchase test-scenario and survey-layout in close coordination with our client
recruitment and training of the test customers; selection by optimal fit regarding the scenario
development of an evaluation form for factually recording all observations and subjective experiences
evaluation (regarding both contents and statistics) of the results; deduction and development of suggestions for implementation, consulting on implementation
Benchmarking within or across lines of business

CONTACT


Christian Truebenbach
Head of Business Unit Financial Services
+49 (0)221 42061-484

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