Not all customers are equal before the company - according to scientific market surveys, different customer groups mean different levels of profitability. Therefore, efficient customer relationship management (CRM) has to focus on acquiring profitable customer groups and on systematically retaining them through appropriate marketing measures. YouGov advisory effectively assists you in developing and employing a systematic customer relationship management within your company, e.g. by: determining the customer value of individual target groups developing strategies for customer acquisition and retention optimising existing processes in your company RESULTS Depending on your objectives, you will obtain the following results: detailed information on the customer value of individual customer groups - concerning both your own clientele and the total market new strategies for creating and maintaining successful customer relations systematic approaches to controlling sales activities based on customer value optimised business processes on company level and/or divisional level data request profiles for calculating customer value From the analysis and development of strategies to implementation consulting and efficiency review - YouGov advisory offers a range of services specifically tailored to your needs to help you develop an efficient customer relationship management.