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Top level -> Ordner Consulting_GB -> Customer-Oriented Business Process Analysis
Customer-Oriented Business Process Analysis

How to systematically focus business processes on the customer


Any company that wants to stay long-term and successfully in business has to see its business processes' consistent orientation towards the customer as its core task. Often, however, these processes are not questioned at all ("we've always done it that way") and end up missing, rather than addressing, the customer. This results in dissatisfaction, lack of customer loyalty and low profitability. Additionally, the employees might also start complaining about inefficiencies and look for individual ways of processing their tasks.

In order for companies to efficiently serve their customers and for employees to orient themselves at definite structures, work flows have to be optimally adjusted to the requirements of these groups. psychonomics effectively supports you in analysing and realigning business processes. Vital elements of our approach include:

consistent orientation towards your customers' requirements of your customers and the cost and performance targets set by the market
concentration on the relevant core and support processes
integration of your employees in project teams
consideration of employees' concerns during change management processes
lean project support by our experienced consultants
continuous support on implementation up to implementation controlling

METHODOLOGY

Depending on your objectives, we employ the following methods:

customer interviews and analysis via penalty/reward analyses
employee surveys
executive surveys
goal-setting workshops with management for definition of service standards
qualitative and quantitative description of processes
process analysis via various measurement procedures and calculation of time-frames, volumes and costs
process optimisation via re-design of processes using service standards defaults
workshops for the definition of necessary implementation measures
controlling of implementation via qualitative reviews and small-scale measurements

RESULTS

Depending on your objectives, you will receive the following results:

transparent and optimised business processes
more satisfied customers and employees
visible increase in customer orientation and customer loyalty
clear reduction in frictional and informational losses
higher profitability


CONTACT


Dr. Thomas Bittner
Management Board
+49 (0)221 42061-0

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