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The continuous evaluation of a company's strengths and weaknesses concerning customer relationships is an essential component for the development and realisation of optimal strategies for customer acquisition and loyalty.
With FourControl©, YouGov offers a high performance tool for monitoring and controlling customer relationships. FourControl© systematically integrates the specific challenges of the customer life cycle's four central phases and thus facilitates the efficient control of customer loyalty.
THE FOCUS OF FourControl©: THE CUSTOMER LIFE CYCLE-PHASES
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acquisition-phase (prospects): increase in efficiency of establishing contacts & acquisition
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startup-phase (new customers): quality assurance & initial customer loyalty
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attachment-phase (established customers): improvement of customer satisfaction & loyalty
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loss-phase (ex-customers): customer win-back & prevention of cancellations |
INTEGRATED SUPERVISION WITH FourControl©
EFFICIENT QUALITY MANAGEMENT WITH FourControl©
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high topicality of all information relevant for the management
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favourable cost-value ratio because of standardized techniques with a manageable sample size
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early identification of chances and risks of products and services
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prompt review of methods for the quality management
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evaluation of short-term reactions to changes in the market environment
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flexible possibilities for control within the integration-oriented quality management |
Control your success in customer relations. Ensure your vital advantage of quality. With FourControl©.
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CONTACT
Dr. Oliver Gaedeke
Member of Management Board
D: +49 (0) 221 42061 - 0
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