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Your customers' increasing demands and tendencies to individuation, as well as the complex diversity and commutability of products constitute a permanent challenge to product development and marketing. In order to remain successful in the market, you have to detect trends and needs in time and precisely align your product portfolio.
ProductBuilder© provides you with reliable and efficient support for strategic product development. CUSTOMER-ORIENTED PRODUCT DEVELOPMENT WITH ProductBuilder©
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Systematic evaluation of product concepts in customer- and distribution-workshops
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Analysis of product capacities and interdependencies between product, brand, target group, distribution and market
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Practice-oriented reporting
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Derivation of recommendations for strategy and actions of product-improvement and -communication |
SYSTEMATIC ANALYSIS WITH ProductBuilder©
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Valid concept testing, combined with pervasive psychological target group- and distribution-analysis
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Analysis of the customers' reactions from first contact up to the intensive examination of a product
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Analysis of acceptance and capacities of a product in consideration of the complex structure of a product's features |
ProductBuilder© is the effective tool for the way to your product's success
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CONTACT Germany
Holger Geissler
Management Board
D: +49 (0) 221 42061 - 344
Jutta Rothmund
Senior Project Manager
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