Successfully developing products means to compile an attractive product corpus that suits the brand-strategy, effectively addresses its target group and can be distributed successfully.
INTEGRATED ANALYSIS OF THE 4 CENTRAL PARAMETERS WITH ProductDistiller®
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product, brand, target group and distribution |
SOLUTIONS FOR A SUCCESSFUL PRODUCT DEVELOPMENT WITH ProductDistiller®
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Is the product portfolio regarded as an advantage?
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Does the product have a unique selling proposition (USP)?
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Is the product accepted by sales and distribution?
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Does the target group accept the marketing concept?
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Does the product suit the brand and its image?
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Is the product credible as part of the brand?
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Is the product in line with the target group?
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Should special target groups be addressed? |
REAL DECISION-MAKING SITUATIONS WITH ProductDistiller®
The ProductDistiller® is based on Conjoint Analysis.
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Conjoint Analysis is a regularly employed technique to survey consumers' product preferences.
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The evaluations initially apply to integrated products, which are separated into their individual attributes and parameter values in the subsequent analysis.
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By this procedure, customers' preferences are directly identified as the consumer has to weigh up the product's pros and cons against each other - in the test situation as well as in the real purchase situation. |
Identify and form your individual success factors for an effective product development - with ProductDistiller®
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CONTACT Germany
Dr. Oliver Gaedeke
Senior Project Manager
D: +49 (0) 221 42061 - 0
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