Successful advertising is not only guaranteed by getting attention and being remembered - it rather has to be customized to the communicative conditions and the psychological background of the relevant target groups in order to fulfil its communicative goals.
analysis of profile: answers the essential question of why and in which way an advertising concept works
comparison of profile: aggregation of the results on 8 dimensions of impact (e.g. comprehensibility, involvement or credibility) and deduction of a specific profile of strengths and weaknesses
sharpening of profile: derivation of target-oriented methods of optimization for your advertising concept
Integration of qualitative and quantitative methods: this guarantees an in-depth psychological understanding of the advertising effects as well as reliable predictions via benchmarking
Coordination of the specific methods to be used with your demand for insight and your communicative concept
High validity by realistic test procedure
Increase your advertising effects by optimally addressing your target groups!
