For the energy sectors in Germany and Europe a changed situation with new challenges and perspectives has emerged following liberalisation and deregulation: companies are changing from energy utilities suppliers to being energy service providers. Electricity, gas and water products are increasingly developing into brands. Orientation towards the customer and service, as well as direct customer contact are all playing a significant role in today's competition, rather than just what colour the electricity is. When establishing your required market research data for electricity suppliers, municipal services, power stations, network enterprises, big electricity consumers, electricity companies or gas and water suppliers, YouGov is there for you as a competent market research partner specialising in energy-related market research. YouGov provides effective support with all issues of marketing and the development of energy products and services. In order to do this we draw on our years of market research experience gained in other deregulated markets. With us you can e.g.: Conduct customer satisfaction studies Become familiar with attitudes and behaviour patterns as well as the structure of certain target groups (image studies, target groups analysis, typologies) Carry out drop-off analysis METHODS Depending on the type of question – e.g. in the context of satisfaction studies - qualitative and/or quantitative research approaches are used, mainly: customer satisfaction studies (private customers, corporate clients, key customers) conjoint measurement market segmentation and target groups analysis quantitative surveys in-depth interviews group discussions online focus groups creative-workshops product development and product concept testing statistical effectiveness analysis (e. g. to determine "best practice") benchmarking online interviews website improvement usability tests SITECOCKPIT The webite test from the user´s perspective RESULTS Depending on the type of question you receive amongst other things: Sound answers to questions about the scale and genuinely relevant parameters of your customers’ satisfaction Sound tips for the acceptance of existing or new products and services Support for optimising your image positioning Advice for optimising customer communication and formulating the corresponding marketing strategies In brief: You will find out what concrete opportunities and chances for development you have as a service provider in the dynamic energy market. We would also like to support you in introducing and realising innovative products and business strategies. Our Strategy and Implementation department is ready to advise you here. REFERENCES (Extract) E.ON, ENTEGA, GEW Rhein Energie, Ruhrgas, RWE Systems, Vaillant General references of YouGov CONTACT Werner Grimmer Prokurist Head of Business Unit Energy +49 (0) 221 42061-294