The media markets are booming. New media and information technologies are changing our economics and everyday life. The media industry stands at the centre of the pulsating information and communication businesses. The traditional printing industry too has changed increasingly to become a universal media service provider. Today's motto is multimedia, cross media and xmedia. At the same time, there is tough competition for users and advertising media amongst a great variety of old and new media offers and different offline and online media and communication products. For companies in the areas of print, television, radio, the Internet, and multimedia it is therefore vital to know exactly what the behaviour and the needs of media users and customers are, as well as those of advertising partners, and to analyse these developments at an early stage. QUESTIONS Through intensive cooperation with experienced economists, financial and business psychologists, psychonomics supports you effectively with all issues of the successful marketing, development and introduction of offline and online media and communication products. We help you to conduct projects, e.g.: Basic studies on media use behaviour Satisfaction and cancellation analysis Usage analysis for print, television, the Internet, multimedia Research of the reception behaviour of users of new media Motivation research and needs analysis Television, magazine, and advertising effectiveness research Development of target group specific media User/customer-specific orientation of business processes and organisational structures Calculation of customer lifetime value and target group specific orientation of customer loyalty strategies METHODS Depending on the question, qualitative and/or quantitative research approaches are used, mainly: customer satisfaction studies market potential analysis market segmentation and target groups analysis product development and product concept testing quantitative surveys in-depth interviews BIOTIC.VIEW - biotic interviews group discussions online focus groups benchmarking customer-focussed business process analysis online interviews website improvement usability tests SITECOCKPIT The webite test from the user´s perspective RESULTS Depending on the question you receive the following results amongst others: Sound answers to questions about the scale and genuinely relevant satisfaction parameters of media users Sound tips for the acceptance of existing or new products and services Support for optimising your image positioning Advice for optimising customer communication and formulating the corresponding marketing strategies Supporting decision-making in building and optimising customer relationship management Customer orientated or customer value orientated optimised business processes In brief: You will find out what concrete opportunities and chances for development you have as a service provider in the media market. We would also like to support you in introducing and realising innovative products and business strategies. REFERENCES (Extract) Capital, DuMont Schauberg, Fortis-Verlag, Gruner & Jahr, Heinrich Bauer Verlag, IP Deutschland, KomPart-Verlag, Lycos Europe, Manager Magazin, Nelson Thornes, Planet Active, Schroedel-Verlag, Spektrum Akademischer Verlag, Stam Verlag, Kieser Verlag, WDV-Verlag, Verlag Wolters Kluwer General references of YouGovPsychonomics CONTACT Carolin Thomas Head of Business Unit +49 (0)221 42061-428