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Facilities in Civil Service and in non-profit areas have a considerable social significance. Ventilations about efficiency and effectiveness, acceptance and competition problems, growing demand for non-profit services, rising claims for quality, new lines of action, as well as the opening of the EU Single Market are forcing us to rethink in many ways. „Governance“ in the sense of “supervision in networks“ as well as a stronger citizen and customer orientation of public institutions, unions and associations turn the strategic redirection into the central topic of Civil Service and non-profit management.
This also changes the demands on employees and managers and puts modern management methods and a target orientated marketing in the centre of interest. Thus a well-founded market and organisation research becomes essential, that provides secure and realisable planning information. When determining the necessary data, YouGov as an experienced and competent research and consulting company is at your disposal. Through intensive cooperation of social scientists, psychologists and economists as well as our well-founded experience in organisation and social research, YouGov effectively supports in development, marketing, and evaluation of your concepts, offers and services.
With us you can realise following research and consulting projects i.e.:
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Analysis of needs and demands of citizens, consumers, members of unions and associations, etc. for public services and non-profit services
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Determination of satisfaction of recipients of services Investigations of „public opinion“ and attitudes, behaviour and structure of special citizen or target groups (image studies, typologies)
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Evaluation of campaigns, information material and media above all under pedagogical and psychological aspects (also internet offers)
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Determination of social integration and possibilities of citizens’ contribution in public tasks and in unions/associations (social capital analysis, e.g. when problem occur with recruiting of honorary employees)
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Winning of information for effective supervision of marketing and management processes
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Cooperation- and network analyses (i.e. expert interviews for special co operations, e.g. between government and non-government organisations)
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Effectiveness and efficiency analysis of innovative governance approaches |
METHODS
Depending on the question and purpose we are using qualitative and/or quantitative research approaches are used, mainly:
RESULTS
Depending on the question and/or type of your enquiry or service you receive the following amongst others:
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Answer to question regarding needs, demand and satisfaction of citizens, or your customers or member (“public opinion”, atmospheric pictures)
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Information about attitudes and emotions towards your institution and your services as well as towards possibilities of cooperative arrangement planning
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Analyses for structures and co operations in sections of public and non-profit areas that are relevant to you as well as their extension or modification
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Advice for optimisation of citizen-, customer or member communication and for presentation of corresponding media
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Tips for encouragement and optimisation of citizen participation
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Strengths-weakness-profile of your organisation, institution and/or organisation (Evaluation of individual areas or services in comparison) |
In brief: You will learn what precise possibilities and development potential you have as an administration- or non-profit-organisation.
REFERENCES (Extract)
General references of YouGov
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CONTACT
Dr. Oliver Gaedeke
Member of Management Board
+49 (0)221 42061-0
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