Prediction of behaviour and substantiated knowledge of consumers' attitudes and motives are two central requirements for success in the market. If you know the consumers' needs and habits, if you understand purchasing patterns and uses of products and if you can systematically address consumers, you have crucial competitive advantages. In times of an increasing exchangeability of products and functional performance, the range of services offered and the psychological dimensions of products play a more and more decisive and differentiating role. Nevertheless, consumer motivation research often remains at the surface or it does not effectively contribute to issues relevant to marketing or product development. YouGov is your expert partner in comprehensive and consulting market research for systematically extending your understanding of consumer behaviour, desires and the correlations of single features as well as for analysing them with respect to precise decisions. With us, you can implement e.g. the following research- and consulting-projects: Qualitative and quantitative consumer studies (buying interest, buying motives, purchasing patterns, consuming habits, use and experience of products) Identifying relevant parameters of consumer behaviour Studies concerning brand- and product-image Product development Product monitoring METHODS For processing your objectives, we dispose of a wide range of qualitative and quantitative consumer research methods, as especially: Market segmentation and target group analysis Product tests In-depth interviews Group discussions and online focus groups Quantitative interviews (offline- and online-interviews) Desk research Household panel Customer workshops and customer conferences Statistical impact analysis Benchmarking Our methodical repertoire extends plain descriptive consumer surveys by far. Particularly via relevance analyses, we identify the ways in which you can effectively address and enthuse consumers. RESULTS Depending on your objectives, you will get the following results: Profile of the strengths and weaknesses of your company (benchmarked evaluation of single performances) Consumer behaviour and attitudes, differentiated by target groups Benchmarks on competitive or alternative products Substantiated data on the relevance of individual service Features concerning consumer acceptance or consumer satisfaction Definition of service standards to increase customer satisfaction and retention Implementation strategies for product marketing and product development In short: You will receive substantiated knowledge on market potentials, relevant consumer behaviour and desires, as well as precise directions for implementation in development and marketing. CONTACT Germany Dr. Oliver Gaedeke Member of Management Board D: +49 (0) 221 42061 - 0