Nowadays, the image of a company and its brands and products plays an increasingly important role for buying decisions and customer retention. Many markets provide a nearly unmanageable supply of products that can hardly be functionally differentiated. Images can facilitate the consumers' orientation and prove to be a crucial and profitable factor for success. ANALYSIS- AND BENCHMARKTOOLS BrandIndex the daily brand monitor BrandEngine® the engine for brand strength BrandMap successfully positioning and controlling brands BrandTuner understanding motives, positioning brands YouGov effectively supports you in analysing and communicating your image: Current image-positioning Where are the current strengths and weaknesses compared to the competitive environment? Which dimensions of the image are crucial for the consumers' behaviour? How do the images of products and brands differ in various target groups? How do customers benefit from brands and products? Aspired image-positioning How does the ideal provider and the ideal supply appear? Which target groups are specifically suited? The way from the current to the aspired image-positioning Do the marketing strategies suit the image aspired? How are these marketing strategies perceived? What is the optimal communicative arrangement? METHODS For processing your objectives, we dispose of a wide range of qualitative and quantitative image research methods, as: in-depth interviews group discussions online focus-groups sceno-drama creative workshops (projective and associative techniques, triad-comparisons etc.) quantitative surveys (e.g. semantic differential) statistical recess analyses (as factor and cluster analyses) target group analyses customer conferences and customer workshops In qualitative as well as quantitative studies, we analyse the various dimensions of an image. We supply valid data for comparison to other products, brands and companies via standardized techniques. Our special visual scales uncover the emotional value - or the potential of identification - of brands. In a collective space of perception, the image of a brand can be presented in comparison to any other object. Here, "imagemap" is our versatile tool for transparently illustrating the positioning of your image in the market. Furthermore, we determine (via relevance-analyses) the importance of the positioning of single image-facets for the buying decision of potential customers and for the retention of existing ones. In combination with target group analyses, we determine the measures appropriate for the target groups. RESULTS Depending on your objectives, you will get the following results: an extensive report of the associations, thoughts and feelings connected with your brand, your products and your company positioning your image in comparison to the competitive environment and other objects of reference in a multidimensional space (imagemap) the analysis of your image's important strengths and weaknesses, differentiated by target groups effectiveness of advertising and marketing: congruencies and discrepancies between actual and aspired image predictions of market shares In short: You receive substantial knowledge about the real image of your products, brands and your company and how you can effectively influence and communicate this image. We also consult you on implementations and brand-strategic decisions. CONTACT Dr. Oliver Gaedeke Member of Management Board D: +49 (0) 221 42061 - 0