The significance of online research is continually increasing: In 2005, online market research already held a share of approx. 20% in overall market research. Online interviews deliver efficient and reliable results in many areas of application, although, like other techniques, they do not qualify to every problem. SPECIFIC BENEFITS Quick and easy distribution of questionnaires Reaching specific target groups difficult to recruit offline (e.g. users of a website, young professionals, B2B area) Data immediately available in the form of a coded dataset Evaluating online offers in real-life situations Possibility of using multimedia in the interviewing tools Realisation of international surveys is comparatively easy Possibility of a direct online feedback for interviewees OUR METHODOLOGY We develop the contents of the questionnaires in coordination with our clients. We transform the questionnaires into online-tools. We recruit all participants according to the arranged target group criteria. Respectively, we integrate an on-site-interview (pop-up window) into your website. We evaluate the data using various statistical methods. We summarize the results in a chart report and, on request, present the report at our clients' company. CONTACT Holger Geissler Member of Management Board +49 221 42061-344