A survey conducted by the Bertelsmann Foundation proves: managers and executives increasingly realise the economic relevance of corporate culture and started to give top priority to its design and communication. Corporate culture values are clearly related to a company's success if they are oriented towards a transparent vision. Thus it is very important to coordinate the management principles, employee policy, corporate strategy, corporate communication and all core processes with the cultural values aligned with the corporate vision. The corporate culture is also very important concerning the recruitment, selection and retention of employees. In this context, corporate culture facilitates identification and supports a positive employer branding. Questions of culture seem particularly crucial when radical changes like strategic reorientations or fusions gnaw at the roots of the company, traditions are challenged or a long-term poor work climate paralyses the operational business. Our consultants utilise a variety of scientifically established and innovative methods and their extensive experience to analyse, measure, understand, expatiate and institutionalise your corporate culture. This manifold and often qualitatively designed analysis of your corporate culture facilitates the integrated and authentic design of your cultural identity - as only a consciously lived culture provides internal and external trust and reputation as well as internal identification and confident agency. In order for you to comprehensively benefit from the project, we employ methodologically sound project management and rangy reporting. Your individual objectives and expectations always have, of course, top priority. That way, corporate values, visions and missions can, for instance, be developed and adjusted on the basis of cultural potentials and their corporate relevance. Additionally, we can establish relationships between the characteristics of your corporate culture and strategic HR-objectives like motivation, satisfaction, commitment or loyalty. Our success lies in the combination of a quantitative diagnostics of the corporate culture with a classic employee survey - thus, the pure profitability of your corporate culture can be concretised. In this context, the concept of benchmarking with a special focus on best-practices-analyses promises peculiar benefits. Here, your corporate culture is compared to available data of other corporate cultures. This results in valuable advice on optimisation. A benchmark also qualifies for internal comparisons as your corporate culture is not perceived and lived in all of your organisational units. Internal benchmarking thus informs you on the teams or divisions in which you can and have to do an intensive "cultural" job. Eventually, our tool hr.check supplies you with information on the accordance of the HR-instruments and -competencies with your corporate culture and the areas in which adjustments have to be made. PROCEDURE In consideration of your individual expectations and requirements towards the project, we arrange objectives and milestones. By interviewing key personalities and analysing corporate documents, we get a first idea of your corporate culture (as it is communicated). Depending on the intention, extent and depth of the project, we develop individually customised (qualitative and qualitative) measuring instruments for a diagnosis of the corporate culture. We collect all necessary data by companywide employee and management surveys as well as through systematic expert interviews, group discussions, observations and content analyses. We evaluate your data statistically-precise and generate key figures and indices that can be followed by an extensive internal and external benchmarking. We communicate your results rangy and with regard to the different target groups, and hereby differentiate between corporate management, human resource management and organisational units. CONTACT Dr. Frauke Bastians Director Organisational Consulting D: +49 (0) 221 42061 - 161