PriceTuner^® - profitability based on adequate pricing

Pricing is an essential parameter for economically healthy companies. The PriceTuner® determines the prices for optimal sales and profit. Increasing profits and profitability with the PriceTuner® identifying the willingness to pay for a product and the monetary value of individual product / service features best possible exploitation of the willingness to pay in individual consumer segments predicting the development of market shares and sales in different price and market scenarios identifying preconditions for increasing profits per product and the profitability of the company PriceTuner® provides answers to the relevant questions of pricing What is the relevant price range for my product from the customer's perspective? What are important price thresholds not to be fallen below or exceeded? What is the willingness to pay for my product and for individual product and service components? What is the realistic sales potential of my product? How would my market share develop in the overall market in alternative price scenarios? How would sales develop in alternative price scenarios? Modular conception of the PriceTuner® The PriceTuner® is an integrated concept with a modular structure. Depending on the specific requirements of the respective study, we select the optimal mix of method together with our clients to provide them with individual answers. choice-based conjoint analysis -valid detection of the willingness to pay for entire product concepts -customer value of individual product features -willingness to pay for individual product / service features van Westendorp method -relevant price range -important price thresholds what-if analysis -simulation of market scenarios with individual price design -detection of price-demand functions purchase probabilities -measuring the disposition to buy / willingness to change -calibration of the disposition to buy for the valid determination of the sales potential PriceBundling as an instrument for optimising the product portfolio In order to optimally exploit the purchasers' willingness to pay, we recommend an integrated consideration of the product portfolio for some product ranges. Often, companies waste sales revenue and profit by offering many individual products; by bundling products, additional profit can be generated. PriceBundling is an analysis tool within the PriceTuner® for identifying the portfolio design best suited for maximising sales and profit. CONTACT Germany Holger Geissler Member of Management Board D: +49 (0) 221 42061 - 0