Individual facets of experience can be worked on in terms of their significance and quality using specific techniques like role reversals, "doubling" or "mirroring". Accessing behaviour in this way is more spontaneous and less bound to pure ratios due to its proximity to real behaviour, and can therefore be more productive than other methods, particularly when it comes to exploring emotions and motivations which are at first difficult to access on the verbal-cognitive level. Advantages of sceno-dramas Attitudes towards the object of research are analysed in depth. You receive comprehensive access above all to the emotional aspects of a particular attitude. Scenodramas are creative and spontaneous. The participants generate many new aspects and ideas through the creative possibilities and a range of stimulating exercises. Topics that are difficult to verbalise and also so-called taboo themes can be worked on. Social influencers and attitudinal changes can be made experienceable. Representatives of the client who are taking part in the project can participate and directly experience "their" product and the customer for themselves. What questions are scenodramas suitable for? Scenodramas are above all suitable for Purchasing motivation analysis Product development and product innovation Market segmentation Typologies Advertising effectiveness research Customer relationship management Employee training How do we proceed? In agreement with the customer, we create a dramaturgical schedule in which contents, questions and techniques (role plays, sociograms, creativity techniques) for the workshops are pre-structured. We recruit test persons in line with the required target group criteria. For this, we use our own test person panel. For special questions, we cooperate with recruiting companies and test studios. A broad regional distribution is no problem. The scenodrama groups are conducted and videotaped by experienced certified psychologists that have been specially trained. The way the workshop progresses is recorded and evaluated thoroughly. The results are summarised in a chart report and are then presented to the client. CONTACT For questions and further information on implementation of scene-drama workshops our employees are ready to help you. We will gladly submit you an individual quote.