Keeping up with the consumers is becoming vital for companies, particularly in times of increasingly individualised circumstances and dynamic lifestyles ? as only this way new markets can be developed, new products can be designed consistently in line with market orientation, and new customers can be acquired. YouGov is your experienced and competent partner for analysing the consumers? informational, decision-making and product usage behaviour and extracting its economically relevant information.

BENEFITS

	Representative and target group-oriented determination of attitudes, requirements and desires regarding your products and services.
	Differences between the various demographic and psychological target groups become transparent.
	National or international representative surveys (on the basis of a random or quota sample) facilitate the results to be calculated for the total population.
	Target group interviews (e. g. customer interviews, interviewing different consumer segments, B2B interviews, screening of target groups according to your specific criteria) show the specific requirements of the target segments based on reliable random samples.

POSSIBLE OBJECTIVES

The application areas of consumer surveys focus mainly on consumer goods industry as well as on the entire service sector. The results are of central relevance particularly in product development as well as in the strategic and operative marketing. As regards content, consumer surveys can e.g. focus on:

	market segmentation | consumer typology
	market potential analysis | market trend analysis
	product development
	image analysis
	customer satisfaction survey incl. benchmark-analyses

PROCEDURE

	In close cooperation with our client, we determine the objectives, the framework and the topics of the consumer survey.
	We develop a methodologically sound survey concept and a corresponding survey instrument.
	We recruit the test persons via a random sample and/or quota plan, in line with the agreed target group criteria.
	We conduct written interviews, phone or personal interviews or online surveys in the form of single-topic or multi-topic interviews, as one-time or regular panel surveys (for online interviews we dispose of our own online panel).
	The results are summarised in a detailed chart report or management summary and presented to our client.
	We consult our client on all possibilities of implementation in the relevant fields of action.