OBJECTIVES

Tracking Consumer Attitudes on Banking Issues Worldwide

The Moneytor is a global tracking study on privates clients' attitudes and behavior regarding money and bankings, e.g.

-current use of products and providers
-general attidtudes towards banking, e.g. self-perceived knowledge, involvement, loyalty
-current use and future preferences for sales / contact channels

	The Moneytor makes diverse markets comparable and shows how national markets work.
	The Moneytor will be rolled out in other countries soon.
	Comparable studies on other markets (e.g. insurance, health care) will follow.

CONTENT

	Market (market coverage, market share of main bank, customer satisfaction, etc.)
	Products (savings & investments, mortgages & loans, overdrawing of accounts, etc.)
	Sales Channels (designated contact person, contact person and customer satisfaction, banking style - internet vs. branch office, etc.)
	Attitudes towards Banking (decision-making style, self-perceived knowledge, importance of personal contact, etc.)
	Banking Mentality

CONTACT
Dr. Oliver Gaedeke
Vorstand
+49 (0)221 42061-364

More Information (pdf)